Certified Tourism Ambassador Class

Tourism is big business. 

In Rapid City, visitor spending generates nearly $656 million in economic impact and supports nearly 7,000 jobs like yours. 

A positive visitor experience is critical to healthy growth and development of our city. A first-time visit can turn into repeat business if we get it right. The Rapid City Area Tourism Ambassador Program was developed to foster a destination-wide network of best-in-class service and welcoming culture. It’s a commitment to not only serve our current visitors but to also prepare for Rapid City’s future.

Program Benefits

The Rapid City Area Tourism Ambassador Program teaches hospitality professionals and volunteers their role in Rapid City area tourism.
This is a certification, not just a training.

2 Men and one woman at the front counter of the Airport

For Employers

Help your staff increase their knowledge of the region

Enhance confidence in providing answers and resources to visitor questions

Give your employees a chance to meet and learn from one another

Woman helping man at front desk

For Employees and Volunteers

Receive an internationally recognized credential

Gain destination awareness

Build your resume

Attend educational events and networking opportunities within the community

Program Curriculum

The curriculum is delivered through reading assignments and in-class programs.

Module 1 icon

The Power of Tourism

Module 1



Module 2 Icon

Discovering the Rapid City Area

Module 2



Module 3 Icon

Knowing, Finding, & Using Resources

Module 3



Module 4 Icon

Exceeding Customer Expectations

Module 4



Register for a Class

For easy online enrollment, go to CTANetwork.com and click MyCTALogin at the top of the page.

Step One: On the BOTTOM of the MyCTALogin page, click the Proceed to Activate button and follow the instructions on the page.

Step Two: Return to CTANetwork.com. Click MyCTA Log In and log in at the TOP of the log-in page.
MyCTA Login becomes My Account. Click it again and select Manage My Account.
Click the Access Enrollment Form button and proceed through class selection and check out (pay with a credit card or select Invoice Me).

Step Three: Look for a confirmation email that you are enrolled! 

If you have any questions, please reach out to the Program Manager, Shelby Solano, at Shelby@VisitRapidCity.com or 605-718-8487