Certified Tourism Ambassador Program

Tourism is big business. 

In Rapid City, visitor spending generates nearly $707 million in economic impact and supports over 7,200 jobs - like yours. A positive visitor experience is critical to healthy growth and development of our city.

The Rapid City Area Tourism Ambassador Program was developed to foster a destination-wide network of best-in-class service professionals dedicated to elevating the visitor experience. Our program is designed not just to enhance the service visitors experience today but to prepare for the future growth of Rapid City.

Sign up for an upcoming class for only $27, guided by an experienced Visit Rapid City employee, to make a lasting impact on our community and your career.

Program Benefits

The Rapid City Area Tourism Ambassador Program provides hospitality professionals and volunteers with the necessary tools and resources to provide visitors with “knock-your-socks-off” service in the Rapid City area.
This is a certification, not just a training.

2 Men and one woman at the front counter of the Airport

For Employers

  • Help your staff increase their knowledge of the region
  • Enhance confidence in providing answers and resources to visitor questions
  • Give your employees a chance to meet and learn from one another

Woman helping man at front desk

For Employees and Volunteers

  • Receive an internationally recognized credential
  • Gain destination awareness
  • Build your resume
  • Attend educational events and networking opportunities within the community

Program Curriculum

The curriculum is delivered through reading assignments and in-class programs.

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The Power of Tourism

Module 1



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Discovering the Rapid City Area

Module 2



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Knowing, Finding, & Using Resources

Module 3



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Exceeding Customer Expectations

Module 4



Register for a Class

For easy online enrollment, go to CTANetwork.com and click MyCTALogin at the top of the page.

Step One: On the BOTTOM of the MyCTALogin page, click the Proceed to Activate button and follow the instructions on the page.

Step Two: Return to CTANetwork.com. Click MyCTA Log In and log in at the TOP of the log-in page.
MyCTA Login becomes My Account. Click it again and select Manage My Account.
Click the Access Enrollment Form button and proceed through class selection and check out (pay with a credit card or select Invoice Me).

Step Three: Look for a confirmation email that you are enrolled! 

If you have any questions, please reach out to the Program Manager, Shelby Solano, at Shelby@VisitRapidCity.com or 605-718-8487