Available Jobs
Full-Time Jobs
Social Media & Multimedia Specialist (Full-Time)
The Social Media & Multimedia Specialist will play a crucial role on the Visit Rapid City (VRC) team enhancing brand presence through destination storytelling with the goal of educating travelers, building awareness, engagement, and increasing brand loyalty. This role will create and manage content across all VRC-owned brands and channels, including social media, video, photography, email, blog, website, and printed collateral.
Key Qualifications The Social Media & Multimedia Specialist brings a flexible, creative, and entrepreneurial spirit, along with a real passion for VRC’s mission, vision, and values. This person knows how to tell a story that makes people stop scrolling, and their work centers on three things: social media, photo and video, and writing. Strong writing is the foundation, so excellent writing skills are a must, along with a good eye behind the camera and a real love for the craft. The ideal candidate has experience creating content for a target audience and a working knowledge of SEO, Google Analytics, and social media management tools. They manage their time well, stay steady under pressure, and know how to prioritize to meet deadlines and goals.
Key Responsibilities
Social Media
- • Lead day-to-day social media for all brands in the Visit Rapid City portfolio, including leisure, meetings, the Rapid City Sports Commission, Downtown Rapid City and Main Street Square, and resident engagement
- • Manage the social media content calendar as part of VRC’s shared master content calendar, coordinating with the Digital Marketing Specialist so messaging lines up across channels
- • Manage community engagement on Visit Rapid City, Downtown Rapid City, and Rapid City Sports Commission social channels, responding to comments and messages in a timely, on-brand way
- • Plan and run contests, giveaways, and other special social campaigns
- • Stay on top of social platform trends, new features, and emerging tools, and bring fresh ideas to promote Rapid City and the Black Hills
Partners and Influencers
- • Build and launch a VRC influencer program, including identifying creators who fit our brands, setting expectations and guidelines, coordinating visits, and tracking results
- • Work with partners, members, and local businesses to create content that highlights the people and places that make Rapid City special
Photo and Video
- • Plan, shoot, edit, and publish photo and video content from concept to final cut, ranging from short-form reels for social media to longer-form storytelling projects and brand videos
- • Build out VRC’s content library by capturing events, attractions, partners, and everyday life in Rapid City, providing photo and video for social media, the website, blogs, and email campaigns
- • Work with the Digital Marketing Specialist to manage VRC’s digital asset library, including policies and procedures for how photos, video, and other assets are used
Writing
- • Write copy for social media, printed materials, and brand campaigns, and partner with the Digital Marketing Specialist on website, blog, and email content
- • Write in a consistent brand voice across every VRC brand while adapting tone for each audience Reporting
- • Prepare monthly and quarterly reports on social media and influencer program performance, and use the results to recommend and make improvements
>> Email Laura to apply
Digital Marketing Specialist (Full-Time)
The Digital Marketing Specialist leads Visit Rapid City’s online presence, with the goal of building awareness, driving engagement, and bringing more visitors to Rapid City and the Black Hills. This role owns the website, writing and updating content to keep it fresh, accurate, and easy to find. The Digital Marketing Manager also writes blogs and email campaigns that position Rapid City as a bucket list destination. Just as important, this person stays ahead of how travelers use AI to plan trips, making sure our website is easy for AI tools to read and recommend, and managing our AI travel planning tool so it gives visitors helpful, accurate answers.
Key Qualifications
The Digital Marketing Specialist brings a flexible, creative, and entrepreneurial spirit, along with a real passion for VRC’s mission, vision, and values. This person is a strong writer who can turn Rapid City’s people, places, and events into blogs, web pages, and email campaigns that make travelers want to visit. They have a solid understanding of branding, search engine optimization, website management, and analytics, and they’re curious about how AI is changing the way people plan trips, including how to make a website easy for AI tools to read and recommend. Proficiency in Microsoft Office, content management systems, email marketing platforms, CRM software, and Google Analytics are required. The ideal candidate is organized, stays steady under pressure, and knows how to prioritize meeting deadlines and goals.
Key Responsibilities
Website
- • Manage and update visitrapidcity.com, keeping pages, events, and listings fresh, accurate, and easy to navigate
- • Write and optimize web content for search, with a focus on helping travelers find Rapid City and the Black Hills
- • Keep the website accessible and easy to use for all visitors, including those using screen readers
- • Monitor site performance and recommend improvements to the user experience
Blogs and Email
- • Write and publish regular blog content that showcases Rapid City’s attractions, events, food, and local stories
- • Plan, write, build, and send email campaigns to visitors, meeting planners, and other audiences
- • Manage the website, blog, and email content calendar as part of VRC’s shared master content calendar, coordinating with the Social Media & Multimedia Specialist so messaging lines up across channels
AI and Digital Trends
- • Make sure the website is structured and written so AI tools like ChatGPT and Google’s AI search can easily read, understand, and recommend Rapid City
- • Manage our AI travel planning tool, reviewing its answers, keeping its information current, and flagging issues
- • Stay on top of digital and AI trends in travel and bring new ideas to keep Rapid City a best in-class destination
Campaigns and Reporting
- • Plan, launch, and monitor digital campaigns and budget that support the annual marketing plan
- • Prepare monthly and quarterly reports on websites, blog, email, and campaign performance, and use the results to make improvements
Writing
- • Write copy for social media, printed materials, and brand campaigns, and partner with the Social Media & Multimedia Specialist on website, blog, and email content
- • Write in a consistent brand voice across every VRC brand while adapting tone for each audience
Team Support
- • Work with the Social Media & Multimedia Specialist to manage VRC’s digital asset library, including policies and procedures for how photos, video, and other assets are used
- • Support Visit Rapid City’s public relations efforts and help build FAM trip itineraries
>> Email Laura to apply
Photo & Video Talent
Love living in Rapid City? Visit Rapid City is looking for locals to model in photo and video shoots in Rapid City and the Black Hills as needed. No modeling experience required. Fill out the form here to be added to our list of talent.
