About Visit Rapid City

Visit Rapid City is a non-profit destination marketing organization promoting leisure travel, meetings and conventions, and sporting events to Rapid City and the Black Hills Area.

Brook Kaufman

President & CEO

Oversees the overall operation, administration and public relations of Visit Rapid City.

Ally Formanek

Director of Operations

Oversees day-to-day financials, HR, facilities, and technology support.

Shelby Solano

Community Engagement Manager

Manages database, Rapid City Area CTA Program, and develops and implements strategies to cultivate relationships within the tourism business community.

Domico Rodriguez

Executive Director of Rapid City Sports Commission

In charge of the day-to-day operations of the Rapid City Sports Commission.

Dave Dolan

Sports Development Specialist

Assists with the Rapid City Sports Commission's efforts.

Dani Benne

Director of Marketing

Oversees the brand, content strategy, budget and advertising efforts. 

Kelsy Peterson

Digital Marketing Manager

Manages overall online presence and content initiatives.

Cody Wiseman

Creative Marketing Manager

Manages video, print and digital advertising, and maintains the website.

Tyson Steiger

Director of Sales and Services

Oversees sales and services for meetings, conventions, sports, events and travel professionals.

Laurie Sutterer

Destination Specialist

Provides destination services and support for the organization. 

Brady Douglas

Positive Vibes Technician

Responsible for supporting in-bound sales strategies to promote Rapid City as a destination of choice.