Season 8 of the Amazing Rush Will Showcase the Best of the Black Hills 

Visit Rapid City is excited to announce this year’s much-anticipated Amazing Rush site visit, which is set to unfold the week of August 12, 2024, in and around Rapid City, South Dakota. 

Inspired by the popular game show "The Amazing Race," the Amazing Rush gives meeting professionals two days of incredibly unique experiences in what's been considered the “gold standard of site visits.” 

The event is a coordinated effort to immerse planners in the attractions and extraordinary experiences of Rapid City, inspiring them to envision their next meeting, reunion or convention here. Now in its eighth year and referred to as Season 8, this year’s site visit is poised to be the best to date. 

“Each year, we strive to exceed everyone’s expectations by introducing meeting planners to a variety of exciting and offbeat activities,” said Tyson Steiger, Director of Sales for Visit Rapid City. “From spelunking through caves and getting around on thrilling ATV and helicopter rides to creating spray-paint masterpieces in Art Alley, kayaking, fly-fishing and more, we have unique adventures that allow planning professionals to play before they book. And this year, planners have even more to look forward to — hot air balloon rides over our beautiful destination.” 

The success of this strategic initiative has been increasingly impressive. In fact, the impact of Amazing Rush speaks volumes. Since its inception, here is the impact it has had:

  • 59 new accounts have been created, bolstering new connections and partnerships  
  • 71 sales leads have been dispersed to encourage meeting planners to consider Rapid City for their next event
  • 16 accounts have already booked business in Rapid City, showing the lasting impression the Amazing Rush has on participants 
  • The total economic impact stands at $10,299,335, highlighting the success of this creative business-to-business marketing initiative

“As we get ready for the Amazing Rush, Visit Rapid City can’t wait for meeting planners to enjoy a first-hand experience in the Black Hills that will stay with them,” said Steiger. “Our best advice to prepare for this season: get ready to discover the possibilities for your future meetings and events in our corner of South Dakota.” 

Learn more about Rapid City and its offerings at

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About Visit Rapid City:
Visit Rapid City is the official marketing organization for Rapid City and promotes leisure travel, meetings and conventions, and sporting events to Rapid City and the Black Hills area. More information can be found at You can also follow us on Facebook, Instagram, Twitter and Pinterest or discover images and content with #VisitRapidCity. 

Visit Rapid City Media Contact:              
Tia Troy