Privacy Policy

I.    Privacy

The Visit Rapid City (“VRC”) respects the privacy and confidentiality of individuals who visit the VRC website located at  VRC maintains this Privacy Policy to inform you about our policies and procedures regarding the collection, use, security, and disclosure of personally identifiable information and other information received from users of the website. This Privacy Policy may be updated or revised from time to time. We may do so, at any time and without notice, by posting the revised version on this website. We suggest that you review this Privacy Policy periodically for any such changes.
By using the VRC website, you consent to the collection and use of information by VRC. If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use the VRC website. This Privacy Policy does not apply to any third-party site that may be accessible through this website.  

II.    Collection of Your Personal Information by VRC

VRC’s mission is to provide you with personalized services and offerings designed to enhance your Rapid City experience. To do so effectively, this website facilitates your sending of personally identifiable information to VRC, such as your name, telephone number, postal address or email address. The provision of any such information by you is completely voluntary. If you do not wish your personally identifiable information to be collected, please do not submit it. Please do not send any information that is sensitive or confidential.
When you visit our site, we may collect information sent to us automatically by your web browser. This information typically includes your Internet Protocol (IP) address, the identity of your internet service provider, the name and version of your operating system, the name and version of your web browser, the “referring” website from which you initially entered this website, the date and time of your visit, and the pages you visit.
The VRC website employs “cookie” technology. Cookies are short and simple text files that are stored on a user's computer hard drive by websites. They are used to keep track of and store information so the user does not have to supply the information multiple times. The information that is collected through cookies at this site is handled in the same manner as other information collected here. You can configure your web browser to refuse cookies or to notify you when a website attempts to send you a cookie. You can also check your hard drive for cookie files and delete them from your computer.
On this website we collect demographic data from Google’s Interest-based advertising with Google Analytics. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Setting.

III.    Use of Your Information by VRC

We do not sell, share or otherwise disclose the personally identifiable information you provide through this website except as follows: (i) disclosures to third parties who perform services on our behalf, such as those who monitor the website and those who assist in preparing mailings. We reserve the right to use and share any information to investigate illegal conduct, to comply with legal process, to assist law enforcement agencies, or if we believe in good faith it is required by law. VRC routinely collects, compiles, and reports statistics and information reflecting the use of the VRC website and information services in order to enhance membership services, improve marketing and promotional efforts, analyze VRC website usage, improve the website’s content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings.
We take reasonable precautions to provide a level of security appropriate to the sensitivity of the personally identifiable information you provide through this website. While we take reasonable measures to ensure the security of this information, we cannot guarantee the security of the information provided over the internet or stored in our databases. Your transmissions are, therefore, at your own risk.

IV.    Links to Social Media and Third-Party Websites

Our website may include links to blogs, social media and other third-party websites. These third-party sites have their own privacy policies and terms of use and are not controlled by this Privacy Policy. You should carefully review any terms, conditions and policies of such third-party sites before visiting them or supplying them with any personal information. If you follow a link to any third-party site, any information you provide that site will be governed by its own terms of use and privacy policy and not this Privacy Policy.
VRC is not responsible for the privacy or security of any information you provide to a third-party website or the information practices used by any third-party site, including links to any third-party site from VRC’s website. We make no representations, express or implied, concerning the accuracy, privacy, safety, security or the information practices of any third-party site. The inclusion of a link to a third-party site on our website does not constitute any type of endorsement of the linked site by VRC. VRC is not responsible for any loss or damage you may sustain resulting from your use of any third-party website or any information you share with a third-party website.

V.    Visitors From Outside the United States

If you are visiting our website from outside the United States (“U.S.”), any information you voluntarily provide via our website and any technical information from the browser of your computer, tablet or mobile device will be transferred out of your country and into the U.S., where VRC is located. The laws and protections available to the privacy of your personal information in the U.S. may significantly differ from the protections available in your country. Personal data transferred to the U.S. may be subject to lawful access requests by state and federal authorities in the U.S. If you do not want any personal information to be transferred to the U.S., please do not provide that information to us via our website.

VI.    Visitors From the European Union

The General Data Protection Regulation (“GDPR”) extends to natural persons in the European Union (“EU”) certain rights involving the privacy of their personal information.
VRC is the data controller for any personal information provided by visitor from the EU via our website. VRC does not have a data protection officer in the EU. Any information that you provide to us will be stored in the United States. We do not intend to transfer your personal data to another country or international organization.
Under the GDPR, individuals are granted the following rights:
•    Right of access – to request access to your personal information and information about how we process it.
•    Right to rectification – to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.
•    Right to erasure – to have your personal information erased. 
•    Right to restriction of processing – to restrict processing of your personal information.
•    Right to data portability - to electronically move, copy or transfer your personal information in a standard form.
•    Right to object - to object to processing of your personal information.
•    Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling.
You have the right to lodge a complaint with a data protection regulator in Europe where you reside.
If you have any questions about your rights, contact us at

VII.    Changing and Deleting Your Personal Information

You may request that VRC change or delete your personal information from the VRC database by submitting a detailed description of the desired action to the following e-mail address: Please note that, after VRC processes a change or deletes your personal information from active VRC systems and databases, it is possible that non-active residual copies of your information may still exist in VRC systems and on archive or backup media.

VIII.    Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in).

IX.    Governing Law

This Privacy Policy shall be governed under the laws of the State of South Dakota without regard to its conflicts of law provisions.

X.    Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of VRC’s use of your information, please contact VRC at 512 Main Street Suite 240, Rapid City, SD 57701; Telephone: (605) 718-8488; Email:
Policy Last Update: Aug 28, 2018