Forever Rapid City.
Forever 605.

“Treat the Earth well: it was not given to you by your parents, it was loaned to you by your children. We do not inherit the Earth from our ancestors; we borrow it from our children.”

— Crazy Horse

This powerful quote from the legendary Lakota warrior speaks to something timeless: our responsibility to care for the places that shape us. It reflects why sustainable travel matters, not only in the Black Hills and Badlands, but wherever adventure leads.

In Rapid City, where the Black Hills rise from the prairie and every horizon tells a story, Forever 605 is more than a code. It is a commitment. A promise to explore with intention, respect the landscapes that inspire us, support the communities that welcome us, and honor the traditions that have shaped this place for generations.

Because the experiences that stay with us longest are often rooted in places worth protecting. Through Forever 605, we invite every visitor to help preserve the spirit, beauty, and character of western South Dakota, ensuring these remarkable places remain just as inspiring for those who follow in our footsteps.