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Forever Rapid City.
Forever 605.

“Treat the Earth well: it was not given to you by your parents, it was loaned to you by your children. We do not inherit the Earth from our ancestors; we borrow it from our children.”

— Crazy Horse

This powerful quote from the legendary Lakota warrior beautifully captures why we care so deeply about sustainable travel — not just here in the Black Hills and Badlands, but everywhere the road may lead.

Here in Rapid City — where the Black Hills rise like stories carved into the horizon — Forever 605 is more than a code. It’s a way of traveling that cares as boldly as it explores. This is our promise to protect the places we love: the sweeping landscapes, the vibrant communities, the traditions that shape our identity, and the experiences that stay with us long after the journey ends.

Forever 605

Support Local

Support Local

Supporting small businesses goes a long way. By shopping local and respecting frontline workers, you help South Dakota’s communities thrive.

Explore Beyond

Explore Beyond

South Dakota is more than Mount Rushmore. Explore off-the-beaten-path gems to ease crowding and share the magic of tourism with hidden treasures.

Honor Culture

Honor Culture

Step into South Dakota’s story, where Indigenous heritage, pioneer spirit, and Old West legacy come alive through art, dance, music, storytelling, food, and vibrant cultural festivals.

Preserve Nature

Preserve Nature

Our wild spaces don’t stay wild on their own. Protect the outdoors by packing out waste, leaving nature as you found it, avoiding feeding wildlife, and staying on marked trails.

Take The Pledge

Sign the pledge for a FREE Forever 605 sticker and the chance to win more.

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Sustainable Travel 2 months ago

77,000 Square Miles, One Code To Follow

Nov 18

77,000 Square Miles, One Code To Follow

4 minute read

Forever 605 is more than a message — it’s a commitment to safeguarding…

Outdoors 4 months ago

Sacred Spaces, Shared Responsibility: Practicing Leave No Trace in the Black Hills and Beyond

Sep 04

Sacred Spaces, Shared Responsibility: Practicing Leave No Trace in the Black Hills and Beyond

2 minute read

The landscapes around Rapid City - like the Black Hills (Paha Sapa) and the Badlands…

Meetings & Conventions 6 months ago

Sustainable Meetings in Rapid City: Outdoor Venues, Local Dining & Green Infrastructure

Jul 29

Sustainable Meetings in Rapid City: Outdoor Venues, Local Dining & Green Infrastructure

4 minute read

When it comes to hosting a meeting or convention that aligns with your sustainability…

Parks & Monuments 9 months ago

Sustainable Travel Tips for Exploring Rapid City & the Black Hills

Apr 09

Sustainable Travel Tips for Exploring Rapid City & the Black Hills

3 minute read

The Rapid City area is packed with adventure—iconic sites like Mount Rushmore…

Take The Quiz

Take the Forever 605 quiz to test your stewardship knowledge and discover simple ways to preserve the 605 State!