August turns up the energy across Rapid City and the Black Hills. Motorcycles rumble through the region, the fairgrounds come alive, families send summer out with a splash, and local athletes return to the field. Ride The Rush No journey to the 86th Sturgis Motorcycle Rally is complete without…
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Every road into the Black Hills carries its own story during Rally Week. Engines echo between granite peaks, motorcycles line downtown streets, and riders from across the country gather for the kind of journey that becomes a tradition. The 86th Sturgis Motorcycle Rally rolls into the Black Hills…
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A great downtown is more than shops, restaurants, attractions, and events. It is also the people who make visitors feel welcome from the moment they arrive. From early May through September, Downtown Rapid City’s Ambassadors bring that hospitality to the sidewalks. Dressed in bright yellow shirts…
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Looking out onto the beauty of the Black Hills are four famous granite faces. But who are they? And why were they selected to be one of America’s most iconic landmarks? The idea of a memorial that would draw tourists to the area originated from South Dakota historian, Doane Robinson. Robinson's…
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If you’re a Rapid City first timer, it may be hard to understand why Dinosaur Park and all its quirkiness gets so much buzz. Even singer-songwriter Adam Young with Owl City created a song about his love for Rapid and this magical hilltop of beasts. For locals, the green Apatosaurus straddling the…
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It’s surprisingly easy to plan an affordable getaway to Rapid City and the Black Hills. Weave these locations into your vacation itinerary to help keep costs down without giving up any of the fun. Affordable Attractions for Young Kids: Short on attention spans, but high on energy. Free…
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We are firm believers that the best vacations don’t have to cost an arm and a leg, and that the words fun and free aren’t a thing of the past. In our area, there’s plenty of amazing free places to experience that might just be the highlight of your vacation. So, in no particular order, here are 33…
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One of the highlights of Rapid City's Real America Birthday Bash is watching the night sky come alive. On July 2, hundreds of drones will launch from Rapid City Central High School to create a patriotic light show above downtown. Then on July 4, fireworks will light up the sky from Executive Golf…
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Forever 605 is more than a message. It is a shared commitment to protecting the landscapes, wildlife, cultures, and communities that make South Dakota so remarkable. From the granite peaks of the Black Hills to the wide-open prairie stretching beyond the horizon, this place leaves a lasting…
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There is a moment many travelers experience when they arrive in Rapid City. At first, the icons pull you in. Towering monuments, surreal landscapes, and wildlife that feels almost impossibly close. It is the kind of place that fills your camera roll on day one. Then something else happens. You…
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