About Visit Rapid City

At Visit Rapid City, we don’t just market a destination—we champion a movement. For over 53 years, we’ve been the driving force behind Rapid City’s visitor economy, using bold strategies, cutting-edge marketing, and impactful sales efforts to attract millions of travelers to the heart of the Black Hills.

Our mission? To elevate the quality of life in Rapid City through the power of tourism. We do this by executing dynamic marketing campaigns, fostering key industry relationships, and enhancing the visitor experience at every touchpoint. From digital storytelling and press relations to destination development and visitor services, every initiative we undertake is designed to put Rapid City on the map—and keep it there.

As the official Destination Marketing Organization (DMO) for Rapid City, we are the voice, the vision, and the energy behind the city’s thriving tourism industry. We don’t just invite visitors—we inspire them. We create opportunities for businesses. We generate economic impact. And most importantly, we ensure that tourism works for our community.

Whether it's welcoming over 4 million annual visitors, building signature experiences, or driving long-term growth, Visit Rapid City is the authority on making our city a must-visit destination.

Because when tourism thrives, so does Rapid City.

Meet Our Team

Admin & Operations

Ally Formanek

Interim CEO

Part of Team Since: 2016
Keeps the organization moving forward during the leadership transition while supporting staff, partners, and stakeholders. Lives for live music, good friends, and a solid plate of Mexican food.

Partner Relations

Callie Meyer

Director of Community Engagement

Part of Team Since: 2023
Works with Visit Rapid City and Downtown partners to ensure they have what they need to succeed. Resident Swiftie of the office.

Sports Commission

Domico Rodriguez

Executive Director

Part of Team Since: 2023
Grows Rapid City’s sports culture and boosts its economic impact. When he’s not working, he’s on the sidelines—watching his kids' games, coaching, or officiating sports in the community.

Dave Dolan

Sports Development Specialist

Part of Team Since: 2023
Supports the Rapid City Sports Commission’s efforts to grow local sports. A retired coach, official, and educator who still loves teaching life lessons through the game.

Sales & Servicing

Tyson Steiger

Director of Sales

Part of Team Since: 2014
Promotes and sells Rapid City as a top destination for meetings and conventions. A former Air Force military police veteran who enjoys hiking the hills with his family, coaching soccer, and tackling home improvement projects.

Marketing

Dani Benne

Director of Marketing

Part of Team Since: 2015
Leads Visit Rapid City's efforts to boost destination awareness and bring more visitors to the region. A natural optimist who runs on creativity—and peanut butter.

Alyssa Halverson

Graphic Designer

Part of Team Since: 2025
Brings the Visit Rapid City brand to life through bold and creative design. Loves time with family, friends, and her dog, Fern. A proud Wisconsin sports fan—especially devoted to the Green Bay Packers.

Visitor Services

Laurie Sutterer

Visitor Services Manager

Part of Team Since: 2021
Leads the Rapid City Visitor Center, Street Ambassadors, and City View Trolley drivers, while spearheading the Certified Tourism Ambassador (CTA) Program. Loves sharing her passion for Rapid City with visitors—and making them feel at home.

Events

Destiny Cash

Events Manager

Part of Team Since: 2021
Plans and coordinates events that bring energy and excitement to Rapid City and Main Street Square. Finds her greatest joy in life through her son.

Pomai Lindenthal

Events Coordinator

Part of Team Since: 2024
Coordinates exciting events in Rapid City and Main Street Square, bringing creativity and ingenuity from her background as a teacher. Enjoys reading, exploring the local food scene, and soaking up the sun.

Downtown Operations

Keeps Downtown Rapid City and Main Street Square looking its best, maintaining the fountains and ice rink while ensuring the overall visual appeal of downtown, creating a welcoming atmosphere for all.

Joe Garza

Operations Manager

Part of Team Since: 2020
Runs on football season and 49ers victories.

Chris Medina

Operations Team Lead

Part of Team Since: 2021
Spends summer with hands in the dirt and a pineapple in the works—yes, in South Dakota!

Patrick Oliver

Operations Associate

Part of Team Since: 2023
Born on Friday the 13th and still defying the odds.

Gary Armour

Operations Associate

Part of Team Since: 2023
Would trade a lazy day for a kayak and some water any time.