The Christmas tree at Main Street Square is illuminated by hundreds of colorful lights as dawn breaks over Main Street Square.

We're on the hunt for Main Street Square's iconic holiday tree. Have a tree you'd like to donate to this year's celebration? Fill out this quick form and we'll be in touch!

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Signature Events

Downtown Rapid City is home to signature events throughout the year. From lively concerts and cultural festivals in Memorial Park to family-friendly activities and seasonal celebrations at Main Street Square, downtown earns it's place as a must-visit destination all year long.

January-March

Ice Rink

Experience the region’s only maintained outdoor ice rink with real ice, right here at Main Street Square. Skating beneath the Holiday Tree has become a cherished winter tradition in Rapid City, bringing joy to all ages.

Restaurant Week

For 11 days, restaurants across Rapid City are offering exclusive deals, unique menus, and culinary creations crafted just for this event.

April-June

Splash Lab: A Summer STEAM Series

Through building, experimenting, and designing, school-age kids explore science, technology, engineering, art, and math while gaining confidence and discovering how these skills shape the world around them.

Live On The Lawn

Join us every Thursday night during June and July at Main Street Square in Downtown Rapid City for Live On The Lawn, a free weekly summer concert series.

Movies On Main

In partnership with the Elks Theatre, Downtown Rapid City invites you to Movies on Main, presented by Black Hills Energy, a free outdoor movie series held once a month at Main Street Square.

July-September

Ride The Rush

Join us Friday, August 7 from 7:00 a.m. to 10:00 a.m. for a free breakfast at Main Street Square, generously donated by VFW Post 1273. While you're here, register to win a 2025 Harley-Davidson Street Bob.

Summer Sunset Festival

Join us at the Summer Sunset Festival on August 29 from 5:00-9:00 p.m., to share a toast to the weekend under a South Dakota sunset!

Crazy Dayz

Celebrate the start of fall with a fun-filled weekend of shopping in Downtown Rapid City! Enjoy amazing deals and special offers from a wide range of businesses, including charming boutiques, cozy restaurants, and lively bars.

The Great Downtown Pumpkin Festival

Get ready to experience the ultimate autumn celebration! The Great Downtown Pumpkin Festival is not only the biggest annual event in Downtown Rapid City but a beloved tradition that embodies the heart and soul of the fall season.

Cruiser Car Show

Roll in with the classics during the Cruiser Car Show! Co-hosted by Downtown Rapid City and the Rapid City Police Department, this free event showcases an impressive lineup of classic cars from noon to 4:00 p.m., each with its own unique…

October-December

Bierborse Festival

Get ready to raise your steins and dive into a celebration like no other! Main Street Square's 14th annual Bierbörse is set to return this October, right in the heart of downtown Rapid City.

Downtown Trick-or-Treat

Kick off your trick-or-treating adventures downtown on October 31! Tiny ghouls, spooky superheroes and candy-loving critters are all invited for an afternoon packed with sweet treats and festive fun.