The Christmas tree at Main Street Square is illuminated by hundreds of colorful lights as dawn breaks over Main Street Square.

We're on the hunt for Main Street Square's iconic holiday tree. Have a tree you'd like to donate to this year's celebration? Fill out this quick form and we'll be in touch!

Donate Your Tree

About Downtown Rapid City & Main Street Square

Downtown Rapid City is far more than a gathering of buildings, storefronts, and eateries. It’s a living, breathing experience shaped by the people who stroll its sidewalks, savor its flavors, and pour their passion into its heartbeat every day. This is a place where community comes alive, where creativity thrives, and where each of us plays a role in shaping its vibrant future.

Our organization is dedicated to nurturing that energy. We work with purpose to elevate daily life, spark connection, and ensure Downtown Rapid City continues to grow as a dynamic, welcoming space for all who call it home — and all who wander in to experience its charm.