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About Visit Rapid City

Visit Rapid City is a non-profit destination marketing organization promoting leisure travel, special/sporting events and group travel/tours to Rapid City and the Black Hills Area.


“To market the Rapid City area as a convention and leisure destination and to promote economic growth that will enhance the area for visitors and residents."


Visit Rapid City was organized in July 1971 and is a separately supported bureau of the Chamber of Commerce. John Kolb was the first Executive Director Visit Rapid City and John Derby was the first elected chairman of Visit Rapid City. After the flood of 1972, Visit Rapid City was a great supporter of the new civic center and the first convention signed for Rapid City Civic Center was the National Association of County Agricultural Agents.

Visit Rapid City has been an integral part of Black Hills tourism, promoting events such as the first Farmer’s Market in 1982, “Good Morning America” broadcasting live from Mt. Rushmore in 1986, the new “Great Faces, Great Places” Tourism Theme revealed in Pierre in 1990, the premiere of Dances with Wolves in Rapid City in 1990, President Bush dedicating Mt. Rushmore’s 50th Anniversary in 1991 and hosting the first annual Travel Writers Convention in 1993. Visit Rapid City celebrated its 40th anniversary in 2011 which coincided with the new Main Street Square opening in downtown Rapid City.


Visit Rapid City Staff

You can contact Visit Rapid City by calling 1-800-487-3223 or sending an email.

Julie Schmitz Jensen

President & CEO

Oversees the overall operation and administration of Visit Rapid City.

Carol Bancroft Director of Operations

Carol Bancroft

SR VP of Finance & Operations

Assists with management of Visit Rapid City and provides staff support.

Allyson Formanek

Manager of Finance & Operations

Handles all secretarial aspects related to Visit Rapid City, as well as managing visitor inquiries.

Julie Jones Whitcher

VP of Sales & Public Relations

Manages all sales and public relations activities related to the leisure market and serves as the contact for press inquiries, including travel writers.

Lindsey Beasley

Director of Tourism Sales 

Assists with the coordination of sales and marketing activities related to the leisure market, including travel professionals.

Tyson Steiger

Director of Convention Sales

Manages the development of meeting and convention business, as well as providing planning assistance for such events.

Todd Tucker

Director of Sports & Events

Manages the development of sports and events businesses, as well as providing planning assistance to such events.


Manager of Destination Services

Manages servicing activities and public relations initiatives.

Stacie Granum

VP of Marketing

Manages Visit Rapid City's branding, marketing and public relations efforts. 

Danielle Benne

Manager of Marketing

Manages the coordination of marketing projects, develops advertising materials and maintains the Visit Rapid City website.

Anne Orban

Social Media & Content Developer

Manages social media initiatives and develops written content, photographs and video.