About Visit Rapid City

Visit Rapid City is a non-profit destination marketing organization promoting leisure travel, special/sporting events and group travel/tours to Rapid City and the Black Hills Area.

Mission Statement

“Inspiring you to experience Big Things in Rapid City."

Visit Rapid City History

Visit Rapid City was organized in July 1971. John Kolb was the first Executive Director Visit Rapid City and John Derby was the first elected chairman of Visit Rapid City. After the flood of 1972, Visit Rapid City was a great supporter of the new civic center and the first convention signed for Rapid City Civic Center was the National Association of County Agricultural Agents.

Visit Rapid City is an award-winning, internationally recognized destination marketing organization and has been an integral part of Black Hills tourism, promoting events such as the first Farmer’s Market in 1982, “Good Morning America” broadcasting live from Mt. Rushmore in 1986, the new “Great Faces, Great Places” Tourism Theme revealed in Pierre in 1990, the premiere of Dances with Wolves in Rapid City in 1990, President Bush dedicating Mt. Rushmore’s 50th Anniversary in 1991 and hosting the first annual Travel Writers Convention in 1993. Visit Rapid City celebrated its 40th anniversary in 2011 which coincided with the new Main Street Square opening in downtown Rapid City.


Visit Rapid City Staff

You can contact Visit Rapid City by calling 1-800-487-3223 or sending an email.

Julie Jensen

Julie Schmitz Jensen

President & CEO

Oversees the overall operation and administration of Visit Rapid City.

Carol Bancroft Director of Operations

Carol Bancroft


Oversees financial and operational strategies to ensure compliance with applicable laws, Visit Rapid City's policies and mission.

Allyson Formanek

Manager of Finance & Operations

Manages day-to-day financials, HR, general operations and technology support. Performs administrative duties.

Stacie Granum

Stacie Granum

Executive VP of Sales & Marketing

Oversees the sales, servicing, marketing and public relations efforts.

Lindsey Myers

Director of Group Sales 

Manages sales and development of domestic and international travel trade as well as sports and competitive events.

Tyson Steiger

Director of Convention Sales

Manages sales and development of the meetings and conventions business.

Open Position

Tristan Hullihen

Sales Account Executive

Assists with the sales and development of the meetings and conventions business. 

Shelby Salano

Shelby Solano

Destination Services Executive 

Responsible for maintaining positive experiences for visitors coming to the Rapid City area.

Danielle Benne

Danielle Benne

Director of Marketing

Oversees the brand, content strategy, budget and advertising efforts. 

Open Position

Cody Wiseman

Communications Manager

Manages print and digital advertising materials, email marketing and maintains the website.

Kelsy Peterson

Social Media & Content Manager

Manages social media initiatives and local public relations outreach.

Tracy Manning-Egge

Tracy Manning-Egge

Partnership Sales Manager

Responsible for the sales of Visit Rapid City's Partnership Program.

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