About Visit Rapid City

Visit Rapid City is a non-profit destination marketing organization promoting leisure travel, meetings and conventions, and sporting events to Rapid City and the Black Hills Area.

Brook Kaufman

President & CEO

Oversees the overall operation, administration and public relations of Visit Rapid City.

Ally Formanek

Director of Operations

Oversees day-to-day financials, HR, facilities, and technology support.

Domico Rodriguez

Executive Director of Rapid City Sports Commission

In charge of the day-to-day operations of the Rapid City Sports Commission.

Dave Dolan

Sports Development Specialist

Assists with the Rapid City Sports Commission's efforts.

Dani Benne

Director of Marketing

Oversees the brand, content strategy, budget and advertising efforts. 

Kelsy Peterson

Digital Marketing Manager

Manages overall online presence and content initiatives.

Cody Wiseman

Creative Marketing Manager

Manages video, print and digital advertising, and maintains the website.

Tyson Steiger

Director of Sales and Services

Oversees sales and services for meetings, conventions, sports, events and travel professionals.

Shelby Solano

Destination Manager

Manages travel trade sales, destination services, and visitor experience.

Laurie Sutterer

Destination Specialist

Provides destination services and support for the organization.