Visit Rapid City Marketing Program

Doing big things is what we do best. We want to work with you to do even bigger things. Visit Rapid City’s Marketing Program offers a chance for us to work together in order to attract more visitors to Rapid City and the Black Hills and get them into the doors of our partners.

With one year under our belt, we’ve dissected this program – considering every opportunity and even bringing some new items to the table. Below, you’ll find four types of opportunities to choose from based on your needs, including an Ala Carte option. Space is limited for a few of our offerings. To become a partner or to learn more about the program – please contact us at 605-718-8484.


Senftner Realty

Black Hills Car Rentals

Avis Car Rentals

Pro Print

Simpsons Printing

Acme Bicycles logo
BMS Financial Advisors
Kustomz Truck & Auto
Monument Health


Who We Are

Visit Rapid City is a non-profit, destination marketing organization promoting leisure travel, special/sporting events, meetings and conventions, and group travel and tours to Rapid City and the Black Hills area. Our purpose is to make Rapid City a top visitor destination through inspiration by sharing the Rapid City story and to spur economic growth through partnership and innovation. The visitors that these efforts attract impact our local economy by generating new revenue from non-local tax sources, sustaining jobs and keeping property taxes down. 

How We Impact

2019 Visitor Spending

  • Visitor Spending statewide is $4.1 Billion and in Pennington County alone, more than $865 Million
  • Tourism supports 55,157 jobs or one out of every 11 workers in South Dakota
  • Without visitors, each South Dakota household would pay $890 more in property taxes


The world has gone digital, and so have much of our marketing efforts. We are experts at crafting the right message and serving it at the right time.


Our Ala Carte option allows you to customize a marketing package to meet your needs. From print marketing like Visit Rapid City’s Visitors Guide to an Enhanced Website Listing, you can pick and choose what you need.


We get it – you want heads in beds. We want that too! Visit Rapid City has an impressive following on social media, a robust blog and other resources to expose potential visitors to your brand.


Visit Rapid City takes your friendship seriously. Our marketing opportunities for corporations will have you ready to become our best friend forever. We can even hold hands in the Main Street Square fountain – if you’re into that.