fbpx Marketing Program | VisitRapidCity.com

Visit Rapid City Marketing Program

Doing big things is what we do best. We want to work with you to do even bigger things. Visit Rapid City’s Marketing Program offers a chance for us to work together in order to attract more visitors to Rapid City and the Black Hills and get them into the doors of our partners.

Below, you’ll find various opportunities to choose from based on your needs. Space is limited for a few of our offerings. Contact us to become a partner or to learn more about the program.


Who We Are

Visit Rapid City is a non-profit, destination marketing organization promoting leisure travel, special/sporting events, meetings and conventions, and group travel and tours to Rapid City and the Black Hills area. Our purpose is to make Rapid City a top visitor destination through inspiration by sharing the Rapid City story and to spur economic growth through partnership and innovation. The visitors that these efforts attract impact our local economy by generating new revenue from non-local tax sources, sustaining jobs and keeping property taxes down. 

How We Impact

2019 Visitor Spending

  • Visitor Spending statewide is $3.4 Billion
  • Tourism directly supported 33,213 jobs in South Dakota in 2020
  • Without visitors, each South Dakota household would pay $780 more in property taxes


Our Ala Carte option allows you to customize a marketing package to meet your needs. From print marketing like Visit Rapid City’s Visitors Guide to an Enhanced Website Listing, you can pick and choose what you need.


We get it – you want heads in beds. We want that too! Visit Rapid City has an impressive amount of website traffic, a widely distributed visitors guide and other resources to expose potential visitors to your brand


Visit Rapid City takes your friendship seriously. Our marketing opportunities for corporations will have you ready to become our best friend forever. We can even hold hands in the Main Street Square fountain – if you’re into that.