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Visit Rapid City Marketing Opportunities

Doing big things is what we do best. We want to work with you to do even bigger things.

Our marketing opportunities are being revamped. Stay tuned for more information!



Who We Are

Visit Rapid City is a non-profit, destination marketing organization promoting leisure travel, special/sporting events, meetings and conventions, and group travel and tours to Rapid City and the Black Hills area. Our purpose is to make Rapid City a top visitor destination through inspiration by sharing the Rapid City story and to spur economic growth through partnership and innovation. The visitors that these efforts attract impact our local economy by generating new revenue from non-local tax sources, sustaining jobs and keeping property taxes down. 

How We Impact

In 2021...
  • Visitor Spending statewide was $4.4 Billion
  • Tourism directly supported 7,500 jobs in Pennington County in 2021
  • Without visitors, Pennington County residents would pay $689 more in property taxes