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About the Rapid City CVB

The Rapid City Convention and Visitors Bureau, often called the Rapid City CVB, is a non-profit destination marketing organization promoting leisure travel, special/sporting events and group travel/tours to Rapid City and the Black Hills Area.


“To market the Rapid City area as a convention and leisure destination and to promote economic growth that will enhance the area for visitors and residents"


The Rapid City CVB was organized in July 1971 and is a separately supported bureau of the Chamber of Commerce. John Kolb was the first Executive Director of CVB and John Derby was the first elected chairman of the CVB. After the flood of 1972, the CVB was a great supporter of the new civic center and the first convention signed for Rapid City Civic Center was the National Association of County Agricultural Agents.

The CVB has been an integral part of Black Hills tourism, promoting events such as the first Farmer’s Market in 1982, “Good Morning America” broadcasting live from Mt. Rushmore in 1986, the new “Great Faces, Great Places” Tourism Theme revealed in Pierre in 1990, the premiere of Dances with Wolves in Rapid City in 1990, President Bush dedicating Mt. Rushmore’s 50th Anniversary in 1991 and hosting the first annual Travel Writers Convention in 1993. The CVB has also grown with technology over the years by opening the Tourist Information Center in 1980, and launching the CVB website in 1997 which went mobile in 2011.

The CVB celebrated its 40th anniversary in 2011 which coincided with the new Main Street Square opening in downtown Rapid City.

The CVB Staff

You can contact the Rapid City Convention & Visitors Bureau by calling 1-800-487-3223 or sending an email.

Julie Schmitz Jensen

Executive Director

Oversees the overall operation and administration of the bureau.


Director of Operations

Assists with management of the bureau and provides staff support to boards and committees.


Administrative Assistant

Handles all secretarial aspects related to the CVB.

Julie Jones Whitcher

Director of Tourism

Coordinates bureau activities related to leisure travel visitors, including motorcoach and international travel.


Tourism Sales Manager

Coordinates bureau activities related to leisure travel visitors, including motorcoach and family reunions.


Director of Sales & Servicing

Responsible for meeting and conventions, providing planning assistance; specializing in regional and national groups.


Sales & Servicing Manager

Responsible for meetings and conventions, in state, groups, and class and military reunions.


Director of Marketing

Works with staff and ad agencies to coordinate the CVB's marketing/PR efforts.

Shiloh Day

Marketing Assistant / Content Developer

Assists in the coordination of marketing projects, develops social media content and maintains the CVB's website.

Domico Rodriguez

Director of Sports & Events

Responsible for sports and events sales and planning assistance.